Viresco Group Advises on Strategic Investment Partnership to Drive Growth and Sustainability in Livestock Nutrition
Viresco Group (“Viresco”) is pleased to announce its role as buyside adviser in the recently announced investment partnership between Convent Capital (“Convent”) and Harbro. Viresco was responsible for facilitating the introduction of Three Hills Capital Partners (“Three Hills”) as a strategic financing partner. The transaction ensures that Harbro, one of the UK’s leading precision livestock nutrition businesses, is well-positioned to accelerate its growth; drive innovation; and reinforce its leadership in sustainable feed solutions.
With nearly 50 years of industry expertise, Harbro has built a reputation for delivering high-performance specialty feed solutions that enhance livestock productivity and sustainability. Lately, as the sector continues to evolve, Harbro sought strategic partners who could provide both financial backing and industry-aligned expertise. Spayne Lindsay & Co. advised Harbro’s founders throughout the transaction, whilst Viresco leveraged its global network of agrifood investors to introduce Three Hills as an ideal funding partner alongside Convent. The combination of Convent and Three Hills ensures that Harbro has the resources to expand its innovation pipeline and continue delivering sustainable, high-quality nutrition solutions to the livestock industry.
Hadyn Craig, Managing Director at Viresco, commented: "At Viresco, we specialise in supporting agrifood transactions from both a buyside and sellside perspective, moving quickly to provide tailored solutions that meet the needs of all stakeholders. Providing ongoing support throughout the transaction process is crucial and we are delighted to have played a role in facilitating this investment partnership between Harbro; Convent; and Three Hills. We look forward to seeing the business continue its growth and innovation journey with strong, strategic backing."
Harbro will continue to be led by its existing executive team, ensuring operational continuity while benefiting from the expertise and resources of both Convent and Three Hills. The transaction reinforces Viresco’s position as a trusted global advisor in the agrifood investment landscape, facilitating value-driven partnerships that unlock growth opportunities for companies shaping the future of food and agriculture.
Date: January 2025
Value: Undisclosed
Viresco Team; Hadyn Craig, Managing Director, Advisory; Guy Pengelley, Managing Director, Advisory
Contact: info@virescogroup.com